Discovered in Berkeley Discovered in Berkeley
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    • Downtown Berkeley
    • Elmwood
    • Fourth Street
    • Gilman District
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Discovered in Berkeley Discovered in Berkeley
  • Explore
    • Downtown Berkeley
    • Elmwood
    • Fourth Street
    • Gilman District
    • Lorin District
    • North Shattuck
    • Solano Avenue
    • Telegraph
    • University Avenue
    • West Berkeley
  • Grow
  • Stories
  • Visit
Spotlighting the local businesses enriching our community and inventing a better future.
Discovered in Berkeley Discovered in Berkeley
Located on Gilman St at Sixth for over 60 years, Don's Tires is now managed by two women, one of them being Don’s daughter.
  • Gilman
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  • Stories
  • West Berkeley

At Don’s Tire Service they keep the cars — and the laughs —rolling

4 min read
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Smiles Handcrafted co-founders Jennifer Lopez (left) and Sophiana Pich opened their shop on MLK Jr. Way earlier this year.
  • Downtown Berkeley
  • Home
  • Stories

Holiday Gift Fair offers art of Berkeley buildings and DIY crafting

December 2, 2025
4 min read
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  • Downtown Berkeley
  • Home
  • Stories

Berkeley startup, Magnetic Tides, has developed a new treatment for stroke patients

November 18, 2025
6 min read
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  • West Berkeley

Meet these Berkeley craftspeople where they work

September 30, 2025
5 min read
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Explore the neighborhoods of  Berkeley
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  • West Berkeley

Check out this sweet spot on San Pablo Avenue

6 min read
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  • Citywide
  • Elmwood
  • North Shattuck
  • Solano

Why people keep walking into Berkeley shoe stores instead of clicking online

May 6, 2025
5 min read
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  • West Berkeley

‘No shortcuts’ at new Thai restaurant Bangkok by the Bay

April 11, 2025
5 min read
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Discovered in Berkeley
Discovered in Berkeley is a citywide marketing campaign organized by the City of Berkeley Office of Economic Development
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